Blog

Notes for enrollment teams.

What are students trying to find out before they write to a college?

5 posts

Featured

Student search

Oct 22, 20267 min read

Survey led student search: why asking beats telling

Survey led student search opens with one short question instead of a pitch. What College Board research says search does, what it costs, and 5 questions to ask.

Read the note →

Deliverability

Oct 22, 20267 min read

Why your search emails never reach students, and how to check

Many search emails never reach the inbox. What Gmail and Yahoo now require of bulk senders, why cold search lists are risky, and a five point check.

Summer melt

Oct 22, 20266 min read

How to reduce summer melt: a plan a small admissions office can run

Summer melt costs colleges deposited students every fall. What the research says works, and a deposit to first day plan a four person office can run.

Student search

Oct 22, 20267 min read

How students use AI to search for colleges, and what a small college can do about it

EAB found 46% of high school students used AI in college search, and 18% dropped a college over what it surfaced. What a small college can fix this cycle.

Compliance

Oct 22, 20266 min read

TCPA texting rules for colleges in 2026: what the FCC's new opt out order changes

The FCC voted Sept 30 to let colleges name one opt out method for texts. It is not in effect yet. What changes, what is still open, and an 8 step checklist.

Stay close

Get the next note.

A short email when a new post is ready.